Results

Campaign results, by goal and by channel

How advertisers use intent, context and every screen to hit their numbers.

Illustrative examples only. Advertisers are unnamed; metrics have no dates, measurement partner or verified methodology.

Results snapshotIllustrative example · sample data

AI Search · Performance

A home goods retailer lowered cost per order by reaching shoppers mid-question

Cost per order: −28%
Return on ad spend: 2.1×
New-customer share: 41%

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Contextual · Awareness

A dealer group reached in-market car shoppers without personal data

Test-drive bookings: +36%
Brand-suitable delivery: 94%
CTR vs. run-of-network: 3.4×

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CTV & Video · Reach

A subscription brand tied connected TV spend to site visits

Video completion rate: 96%
Branded search lift: +19%
Households reached: 1.8M

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Mobile · Growth

A coffee subscription grew first orders with in-app native ads

First orders: +42%
Cost per acquisition: −24%
CTR vs. standard banners: 3.1×

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Display & Native · Consideration

An e-bike brand grew test rides with display and native on commuter content

Test-ride bookings: +31%
Native CTR: 0.42%
Cost per booking: −18%

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Online Video · Awareness

An e-bike subscription service built awareness with pre-roll and outstream video

Video completion rate: 78%
Branded search lift: +22%
Completed views: 2.6M

Illustrative example · sample dataRead the story

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