Online Video

Sight, sound and motion wherever people watch

Run instream and outstream video across desktop and mobile web with completion-based optimization and contextual placement.

Available Generally available to approved advertisers.
Ad · 0:06Lumen BikesBeat the traffic.Visit siteSkip ad ›
0:09 / 0:15
5 faster ways to cross the cityCity Rides · 214K views
Formats

What you can buy

01

Instream pre-roll

Skippable and non-skippable spots before publisher video.

02

Outstream

Video that plays in-feed or in-article and pauses when out of view.

03

Vertical video

9:16 creative for mobile-first environments.

Format availability varies by market and supply partner.

How it works

Launch Online Video in the same workflow as every other channel

No separate tool or login. Add Online Video to a new or existing campaign and share budget, targeting and reporting.

  1. Bring your cut

    6s, 15s and 30s versions; VAST tags supported.

  2. Choose placement

    Instream, outstream or both, with player-size controls.

  3. Optimize to completion

    Bid toward completed views or toward conversions.

  4. Extend to CTV

    Reuse the same creative and audience on connected TV.

Targeting

Reach the right moment

  • Contextual segments
  • Player size
  • Skippability
  • Geography
  • Device
  • Frequency caps

Contextual segments can be layered onto every channel. How contextual works

Measurement

Know what it delivered

  • Video completion rate
  • Cost per completed view
  • Viewability
  • Conversions
Get started

Add Online Video to your plan

Request access in about two minutes. We review your business, confirm the right setup, and help you launch your first campaign.

Request accessBook a demo