At Advertising.com, we’re on a mission to empower companies to maximize their digital assets and build sustainable revenue streams in an increasingly complex online ecosystem. We partner with global leaders in search and advertising to deliver high-impact, monetized experiences through cutting-edge programmatic solutions.
Our expertise spans Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Engagement Solutions, and Search Syndication, all designed to help our clients connect with their audiences, drive engagement, and optimize revenue. Whether through custom browser start pages for enhanced user loyalty, syndicated search experiences with white-labeled branding, or advanced SSP and DSP tools for inventory and campaign management, we deliver end-to-end solutions tailored to the needs of publishers, media owners, and brands.
Driven by innovation, transparency, and a commitment to excellence, our team of industry experts works tirelessly to ensure that each of our partners benefits from the latest advancements in ad technology and data-driven insights. We pride ourselves on our collaborative approach and dedicated support, which help us forge strong, lasting partnerships with companies worldwide.
President
Matt Leardini became President of iMDS in January 2022. Since joining the Portal and Advertising segment in 2006, Matt has led revenue growth, product development, ad operations, and publisher account management. He holds an MBA in Strategic Management from Niagara University and a BS/BA in Management Information Systems from Bowling Green State University.
VP, Engagement Solutions
As VP of Engagement Solutions, Gabor Vida oversees Engagement Products and Operations. Previously, he founded and led Teknision, an award-winning product consultancy acquired by the Portal and Advertising segment in 2013. Gabor holds a degree in Advertising and Marketing Communications Management from Algonquin College.
VP, Finance & Business Affairs
Nick Fuest leads finance, accounting, and business intelligence at iMDS. Before joining, he held roles in advertising strategy and finance at Synacor from 2007 to 2021. Nick has an MBA in Strategy and Operations and a BS from Niagara University.
To transform digital interactions into valuable, engaging experiences for users while creating sustainable revenue opportunities for our clients.
To deliver powerful, customized advertising solutions that enable brands, publishers, and media owners to thrive in a digital-first world.
Join us as we redefine what’s possible in programmatic advertising. Together, we’ll unlock new opportunities, elevate your brand, and help you achieve your digital potential.
Advertising.com is proud to call Buffalo home, a city known for its "city of good neighbors" spirit. We’re dedicated to supporting our local communities, as well as those where our remote team members reside. Through initiatives like donation drives, community clean-ups, and service projects, Advertising.com aims to leave every place better than we found it, offering a helping hand to those in need.