Contextual Advertising

Reach people in the moment the content matches your message

Contextual intelligence reads the topic, sentiment and suitability of each page, video and app before you bid — so your ad shows up where it makes sense.

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Available Generally available to approved advertisers.

Contextual targeting is available as a layer on every channel, not only as a standalone buy.

Formats

What you can buy

In-content display

Standard and high-impact display placed alongside matching articles.

Contextual native

Native units styled to the publisher, matched to the story topic.

Contextual video

Pre-roll and outstream matched to video and page context.

Format availability varies by market and supply partner.

How it works

Launch Contextual Advertising in the same workflow as every other channel

No separate tool or login. Add Contextual Advertising to a new or existing campaign and share budget, targeting and reporting.

Describe your moment
Pick categories, keywords or paste a sample page; we build a contextual segment.
Set suitability
Choose sentiment, sensitive-topic and brand-suitability thresholds.
Layer onto any channel
Apply the segment to display, native, video, mobile or CTV line items.
See what matched
Reporting shows which topics and pages drove results.

Targeting