AI Search · Performance Illustrative example · sample data

A home goods retailer lowered cost per order by reaching shoppers mid-question

Sponsored AI search units matched to “best sofa for small spaces” style questions.

Illustrative case study. The advertiser is unnamed and the figures are examples, not verified results.

−28%Cost per order

2.1×Return on ad spend

41%New-customer share

Illustrative example · sample data

The challenge

Search costs on core category terms were rising and shoppers were starting research in conversational tools.

The approach

Grouped 300+ customer questions into 12 intent themes.
Ran labeled sponsored cards in supported AI search environments.
Fed winning themes back into contextual and display targeting.

The result

Cost per order fell over eight weeks while new-customer share rose.

More results

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Video completion rate: 78%
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