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CTV & Video · Reach Illustrative example · sample data

A subscription brand tied connected TV spend to site visits

CTV and online video run together with household frequency caps.

Illustrative case study. The advertiser is unnamed and the figures are examples, not verified results.

Direct-to-consumer subscription brand case study
96%Video completion rate
+19%Branded search lift
1.8MHouseholds reached
Illustrative example · sample data

The challenge

Linear TV was too expensive to test and hard to measure.

The approach

  • Launched 15s spots on streaming apps with household caps.
  • Extended the same creative to online video on mobile.
  • Measured post-exposure site visits through a measurement partner.

The result

The brand saw a lift in branded search and site visits after exposure.

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