Players are at the center with Xbox and always connected to communities, entertainment apps, and games. Fans can play when, where, what and with who they want, making life more fun for gamers worldwide.
116 average hours spent on console each month1
Xbox users are a highly engaged audience of gamers.
1 MSFT/Xbox published user data, 2022.
60% of active users recall seeing ads for entertainment content on Xbox2
Users engage with and reward the brands that advertise on Xbox.
2 Yahoo Toluna Omnibus Study March 2023.
47% of time spent on non gaming apps3
From live sports to blockbusters to original series, Xbox users spend almost equal time with gaming and non-gaming entertainment options on console.
3 MSFT/Xbox published user data, 2022.
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