Yahoo Backstage

Welcome to the most direct path to supply

Our direct access to publisher supply offering, Yahoo Backstage, is your all-access pass to scalable premium inventory. This elevates your supply-buying experience with greater transparency, curated MFA-free inventory, and improved performance.

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Full buying control

Power is in the hands of our buyers to make their own supply path buying choices across direct and traditional supply paths.

Premium supply

Direct access to curated, transparent, and trusted a list of premium and value-additive publishers.

Performance at scale

Access more of the inventory you love, enhancing reach across audiences with more of your advertising dollars on working media.

Yahoo DSP is going direct

We’re shifting our supply strategy to better meet industry’s needs. Here’s why.

See announcement

Explore More Solutions

Native

Deliver experiences that are intentional, useful and relevant in environments people trust.

Mobile

Make a big impact on the smallest screen. Be front and center 24/7.

Video

Reach people wherever they watch. Easy for you to buy. Even easier for people to view.

Advanced TV

Get the big picture on your audiences watching the biggest TV in the home.

Digital-out-of-Home

Put your brand in the spotlight whenever your audiences are out and about.

Audio

Break through the noise and be heard loud and clear by engaged listeners.

Ready to Start?
Hey, So Are We.

Our sales team can help you truly connect to audiences with unified solutions scaled for growth.